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CAN YOU RUCK 100 + MILES THIS QUARTER?

JOIN THE CHALLENGE AND FIND OUT!

Ruck90 is a 90-day, 100 + mile challenge designed to push your limits, build consistency, and foster a strong community. The term "rucking" comes from military training and simply means walking with a weighted backpack or vest, combining endurance and strength training. In RUCK90, participants set a starting goal of rucking 100 miles over 90 days. Once they hit that milestone, they unlock the option to pursue an additional 100 miles, creating a tiered challenge tailored to individual progress.

This isn’t just about miles, it’s about commitment. RUCK90 emphasizes consistency, requiring participants to ruck at least one day a week to stay in the challenge. The focus is on building habits, achieving personal growth, and connecting with a like-minded community. Whether you’re new to rucking or a seasoned pro, Ruck90 offers a structured way to challenge yourself, stay motivated, and celebrate your accomplishments with exclusive swag and milestones along the way.

COMMITMENT

CONSISTENCY

COMMUNITY

COMMITMENT

CONSISTENCY

COMMUNITY

THE RULES ARE SIMPLE

WEIGHT REQUIREMENT:

RUCK90 participants must ruck with a minimum of 20 lbs in a Ruck Vest or Ruck Backpack (Rucksack). This ensures the challenge remains true to its purpose, building endurance, strength, and resilience through weighted movement. No exceptions.

CHALLENGE DURATION:

RUCK90 is a 90-day, 100+ mile ruck challenge starting on the first of the quarter and ending on the last day of the quarter. Participants can join anytime, but their challenge ends on the last day of the current quarter, regardless of start date.

MINIMUM WEEKLY ACTIVITY:

Participants must ruck at least one day per week. Missing seven consecutive days will result in disqualification.

NO TREADMILLS:

All rucks must be completed outdoors or on an indoor/outdoor track. Treadmills are not allowed for this challenge.

LOGGING MILES:

Participants must log their miles and submit their progress regularly.

FAIR PLAY:

Participants are expected to log accurate miles and honor the spirit of the challenge.

LEVEL UP :

When participants cross 100 miles, they keep rucking and move into the 200 mile leaderboard. Each tier is a new challenge, and there is no limit to how far participants can go. Whether it's 300, 400, 500, or more, every tier represents personal growth and the determination to keep pushing forward until the very end.

RUCK YOUR RACE:

Compete, push yourself, and challenge others—but remember, this is your journey. Focus on rucking at your own pace, setting personal goals, and growing stronger with each step. Whether you’re aiming for 100 miles or 500, every ruck is a victory in your own race.

*By participating in RUCK90, you acknowledge that this physical challenge involves inherent risks, including the possibility of injury. You agree to take full responsibility for your own health, safety, and well-being. By joining, you also agree to follow all RUCK90 challenge rules, including submission requirements and disqualification policies. Participation in RUCK90 releases Buffalo Mentality, its affiliates, and organizers from any and all liability related to injury or harm that may occur during your involvement.

FREQUENTLY ASKED QUESTIONS

What is RUCK90?

RUCK90 is a 90-day rucking challenge built around consistency and commitment. The goal is to ruck (walk with weight in a backpack or vest) regularly and hit mileage milestones. Every participant starts with a 100-mile goal. Once you complete that, new tiers unlock (200, 300, 400, and beyond!)

How much does it cost to join?

The entry fee is $50 per challenge.

Do returning members get discounts?

Yes. Special discounts are available for returning members who have completed the challenge

Who can join RUCK90?

Anyone. Whether you’re brand new to rucking or an experienced rucker, the challenge is open to all ages and fitness levels.

How long does the challenge last?

Each round of RUCK90 lasts at least 90 days.

What are the mileage goals?

Everyone begins with the 100-mile goal. Once you reach that, additional mileage tiers unlock for you personally: 200, 300, 400, 500+.

How do I stay active in the challenge?

You must ruck at least once every 7 days. If you go 7 consecutive days without a ruck, you disqualify yourself from the challenge.

What happens if I miss a week?

Missing 7 days in a row means disqualification (DQ) for that quarter. Don't worry, if you DQ, you can start the challenge over within the same quarter once for free, however you lose any mileage you previously tracked in the quarter.

Can I use a treadmill for my rucks?

No. Rucks must be completed outdoors or on a track (indoor or outdoor). Treadmills are not allowed.

Do rucks have to be a certain length or speed?

No. Any distance counts toward your mileage. There’s no required pace. The goal is consistency.

How do I earn the custom RUCK90 T-shirt?

You must complete at least 100 miles within the 90 days to earn your custom tier T-shirt. The shirt design reflects the mileage tier you reached.

When do I get my T-Shirt?

All T-shirts are ordered and shipped after the challenge ends. This ensures your final mileage tier is locked in and you get the correct shirt for the distance you completed. Shirts usually ship within a few weeks after the 90 days are over.

What happens if I don’t hit 100 miles?

You’ll still gain the experience of the challenge, but you will not receive a T-shirt.

How are miles verified?

Miles are tracked through your submissions. We encourage honesty and accountability. This is a personal challenge to develop healthy habits and consistency this is not a competition.

Where can I see my progress and others’ progress?

All progress is displayed on the RUCKBOARD, which is updated regularly. You’ll be able to see your own mileage and how the community is doing. Make sure you are using our web app for the best RUCK90 experience. https://ruck90.com/app

How do I submit my miles?

You’ll submit your mileage by text or through the RUCK90 web app (instructions provided after sign-up).

Is there a community group for RUCK90?

Yes. RUCK90 has a strong community where members encourage and push each other. You’ll be invited to join the group after you sign up.

How do I invite friends or family to join?

Share the challenge sign-up link with them! You can also gift them a spot or bring them in for a family or team experience.

What should I do if I have issues submitting miles?

Who do I contact for support?

You can reach out directly through the RUCK90 text support number, or inside the community group. Text "help" to 864-777-4544